Sitdowns With Startups Episode 4: Bluetrain Mobile

March 28, 2012

With the proliferation of smartphones and tablets, it has become essential for businesses to build mobile websites that cater to the people using mobile devices to surf the web. Bluetrain Mobile is helping its customers to create mobile optimized sites that enable fast and seamless navigation with rich functionality for people viewing them on a mobile device.

I sat down with CEO Steffan Berelowitz to talk about Bluetrain Mobile’s history, their Mobile Grader tool, his opinions on the mistakes currently being made with mobile sites and much more. The following video shows our conversation:

If you can’t see the video above, please click here to watch it.

I also chatted with Bluetrain Mobile’s VP of Marketing, Andy Komack who shared some helpful tips regarding what to keep under consideration when building a mobile website. He also offered an incredibly useful suggestion for how to leverage data from Google Analytics to inform decisions surrounding a mobile website’s content.